Fizzy drinks should be heavily taxed and junk food adverts banished until after the watershed, doctors have said, in a call for action over obesity.
The Academy of Medical Royal Colleges, which represents nearly every doctor in the UK, said ballooning waistlines already constituted a “huge crisis”. Its report said current measures were failing and called for unhealthy foods to be treated more like cigarettes.
Its recommendations include:
A ban on advertising foods high in saturated fat, sugar and salt before 9pm
Further taxes on sugary drinks to increase prices by at least 20%
A reduction in fast food outlets near schools and leisure centres
A £100m budget for interventions such as weight-loss surgery
No junk food or vending machines in hospitals, where all food must meet the same nutritional standards as in schools
Food labels to include calorie information for children