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World Cup Will Add $1.5 Billion in Global Ad Spending

World Cup Will Add $1.5 Billion in Global Ad Spending

Global ad spend is expected to get a $1.5 billion boost this year thanks to the soccer tournament, according to market forecasting company ZenithOptimedia.

“The event will deliver large television audiences and high interest in news media and sport websites, at a time of year when — in the northern hemisphere at least — people normally spend less time consuming media,” the company reported. “We expect TV to benefit the most, but World Cup advertisers will spend more of their budgets on internet advertising, with advertisers more active on social media than during any previous sporting event.”

[thewrap]

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