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Comcast and Netflix Reach Streaming Deal to speed service

Netflix said Sunday it has agreed to a deal with Comcast to ensure that its movies and TV shows stream more quickly, the latest evidence of a shift in the balance of power in favor of Internet service providers and the likelihood of rising prices for consumers.

Emboldened by a mid-January federal appeals court ruling that eliminated “net neutrality” rules, which had prohibited Internet providers from prioritizing content, Comcast and others cable companies are showing signs they will take a more aggressive stance in how content streams through their “pipes.”

Calling it “a mutually beneficial” agreement, Netflix, whose content accounts for nearly a third of evening Internet traffic, and Comcast, the nation’s largest Internet provider and cable operator, said the deal will provide Comcast customers “a high-quality Netflix video experience for years to come.” Terms of the deal were not disclosed.

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